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The Company Background

Vemma is a family-run and family-valued company from the creators of New Vision, a 15-year-old international leader in health and wellness with over $1.5 billion in total retail sales.

New Vision has built a solid and dependable company with a great reputation in the networking industry. It operates out of its brand-new 26,000 square-foot Home Office located in Scottsdale, Arizona. The company also operates a state-of-heart, 25,000 square-foot distribution center and uses a liquid manufacturing facility in Tempe, Arizona. And in an industry that sees a failure rate for start-up companies of over 90% in the first year and over 98% within five years, New Vision is celebrating its fifteenth year of profitable success. Even more impressive in this industry, New Vision has paid out almost $600 million to its members, without ever being late on delivering royalty checks or promises

Both New Vision and Vemma are owned by BK Boreyko and his sisters Karen and Lauren. As the children of successful network marketers Ben and Dottie Boreyko, the founders have literally grown up in the industry. At the age of seven, BK began helping his parents in their Amway business. By the age of 18, he developed his own Amway distributorship to the PS Direct level. And by his early 30's, he and his family launched the next generation of network marketing — appropriately called New Vision. Founded on the strength and courage of their mother, who lost her battle with cancer the year before, their mission was simple: enrich the quality of families' lives both physically and financially.

Within months, Success Magazine trumpeted the new company's unprecedented growth, which was fueled by dynamic leadership, a 'rocket ship.' Not long afterwards, BK along with his brother Jason received the prestigious Ernst and Young "Entrepreneur of the Year Award" in Arizona for the company's many innovations and contributions.

Grateful for every blessing he has experienced, BK has used his personal and corporate resources to help the lives of those less fortunate. The total donations to worthy causes such as Habitat For Humanity, the Dream Center, Church On the Streets, the United Way, the Rainforest Foundation and the Dottie Boreyko Foundation (benefiting inner city youths), now exceeds $2.5 million.

New Vision has already enriched the lives of countless people in the US, Canada, Japan, Singapore, Malaysia, the Philippines, Australia and New Zealand. This respected stability provides Team Members (field leaders), Team Players (Home Office employees) and Consumers with the peace of mind that comes with knowing whatever they invest in time, energy and resources today will be here to reward them tomorrow.Vemma is the end-result of investing the lessons learned over the last 15 years into the perfect opportunity for the next 10 years and beyond! Now is your opportunity to create a life of wealth and happiness that will give you the freedom and flexibility we all desire, with the security of a successful industry powerhouse behind you.

BK Boreyko is a seasoned marketing executive and award-winning entrepreneur who has a passion for health and wellness which he shares with others at every opportunity. In 1995, BK saw an opportunity in the emerging wellness and nutrition industry and founded his first global wellness company, New Vision®. Hugely successful, New Vision experienced rapid growth with over $1 billion in sales and more than a million satisfied customers. By 2004, BK was ready to take on a new challenge and tap into the growing liquid nutritional supplement market. With the help of his on-staff M.D. and Research & Development Team, VEMMA–the convenient, ultra-premium liquid nutritional formula was born.
VEMMA, an acronym for Vitamins, Essential Minerals, Mangosteen and Aloe, is a clinically-studied, liquid blend of 12 essential antioxidant vitamins and 65 plant-sourced trace ionic minerals. “It is one of the most powerful liquid antioxidants on the planet, is one of the best delivery systems for the nutrients you want in your body and it tastes great,” according to BK. Vemma’s two clinical studies have been published in The Journal of Medicinal Food and the Journal of Agricultural and Food Chemistry for the formula resulting in enhanced immunity, increased bioavailability and antioxidant efficacy.*
True to BK’s passion of creating new and unique ways to market the Vemma formula, BK and his renowned product development team created a revolutionary healthy energy drink–Verve as well as a portable and potent 3 ounce bottle, the Verve Energy Shot. BK believes Verve is an innovative way to effectively help fill the teenage nutritional gap and also provides a hip, cool alternative to the many high sugar, high caffeine energy drinks which currently dominate the energy drink market. Within its first year, the Verve brand reached almost $20 million, outpacing the other almost 180 energy drinks that launched in 2007.
Most recently, BK introduced a first of its kind liquid children’s supplement, Vemma NEXT™. Ideal for children 2 to 12, Vemma NEXT contains the Vemma formula along with key nutrients to support a child’s growing mind and body.* From one child to the NEXT, BK’s goal is to help 100,000 children in need by the end of 2010 by donating a month’s supply of Vemma NEXT to a child in need for every month’s supply purchased.
His charismatic leadership style and fresh approach to referral-based marketing has led BK to become a mentor and success coach, helping thousands of people with the potential to accomplish financial independence and freedom. BK is a member of the esteemed Leadership Board of the Cleveland Clinic’s Wellness Institute, led by Chief Wellness Officer Dr. Michael Roizen, and serves on the Advisory Board for HealthCorps®, the non-profit proactive health movement founded and chaired by Dr. Mehmet Oz. As a principal sponsor of HealthCorps, BK’s mission is to make a positive difference in the lives of young people, and those who are young at heart, through Vemma and Verve. Vemma’s alliance with HealthCorps and its mission is an important collaboration which will pay off for generations to come.
BK's story has been featured on The O'Reilly Factor, Extra, Inside Edition and in Success Magazine, Your Business at Home and most recently in Success From Home magazines and Chicken Soup for the Network Marketer's Soul.